Female participants were also more likely to forgive female figures i. For race similarity, the results could have been a reflection of the low number of non-White participants and the low number of participants over the age of For some, food is for survival. An examination of the correlations is shown in Table I.
This study adds to that research by demonstrating that reputation is also related to audience perceptions of apology sincerity. Therefore, an effective apology is key to relational outcomes. The family medicine doctor was accused of having a long affair with one patient and sexual assaulting another.
Phillips and Hranek found male participants judged the apology as higher in quality when it was offered by the attractive offender, whereas female participants rated the apology as higher quality when it was offered by the less attractive offender.
Offense severity. MatejicN. Future support. GroeneS. Jean Kelso Sandlin can be contacted at: jsandlin callutheran. They also indicated their race; however, because there were very few non-White participants e.
ChooC. Also, the more severe the offense and perceived guilt of the offender, the less likely audiences were willing to forgive. Then, on Nov.
The authors identify the tension between these new participants and their potential to destabilize the corporate communication environment. Dion , K. Apology scholarship has a rich, multidisciplinary history; however, in strategic communication, apology research is mainly focused on image repair and crisis management response.
For this study, the literature review is narrowed to explore the audience factors that have previously been related to the effectiveness of apologies: attitudes toward the apologizer, demographics and relatedness to the apologizer and perceived severity of the transgression and perceived guilt of the apologizer.